To Our Valued Theater Group Community:
You’ve no doubt been inundated with notices about COVID-19. We recognize that the decisions you may have to make about auditions, rehearsals, and productions have profound impacts to you, and EMACT would like to help you navigate this uncharted territory.
We have collected material from a number of organizations’ guiding messages about this pandemic. What you read below is an aggregation of considerations and best practices.
Should we proceed with our production as scheduled?
While EMACT can’t recommend a “one-size-fits-all” way to address how community theater organizations should respond to this pandemic, the following advice has been provided by the Governor via mass.gov:
What should we do if we choose to proceed?
What about the implications of cancelling our production?
Cancelling a production is an incredibly difficult decision to which to come. Many organizations have felt compelled to do it. It is not, however, without impact. Considerations include the impact to revenue and cash flow, disappointing a hard-working cast and crew, and turning away faithful patrons.
This is an opportunity to ask your patrons to renew their support in the face of a challenging situation for any non-profit organization. Know that some of your audience will be willing to show their support during this challenging time by turning their ticket purchase price into a donation. Don’t be afraid to mitigate the impact to your organization by making that plea.
Organizations across the Commonwealth are planning-on between two-week and 30-day breaks. Those plans are being adopted across the state because they make sense based on today’s status. However, conventional wisdom about how to navigate these uncharted waters has changed daily and EMACT will continue to gather information to support you as you the situation evolves.
Do you have questions or feedback?
Please feel free to reach out to President@EMACT.org
EMACT Board of Directors